Search results for "choice overload"
showing 8 items of 8 documents
How much choice is "good enough"? Moderators of information and choice overload
2021
In today’s world, people face an abundance of information and a great number of choices both in important domains, such as health care, retirement, and education, and in less important domains, such as the choice of breakfast cereal or chocolate. Choice overload and information overload have strong negative effects on many important decision- making aspects such as processing and using information, the motivation to act, the quality of choices, and post- choice feelings, which are discussed in Chapter 43 in this volume in more detail. However, small choice and information sets are not always optimal either. Several variables– – such as information usage, decision accuracy, motivation to cho…
When is More Really More? The Effect of Brands on Choice Overload in Adolescents
2021
Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The aim of this study is to investigate whether these findings can be expanded to a population of adolescents, where it has already been shown that choice overload occurs in a similar way as adults. We present evidence from two studies that when facing either a large or a small amount of choice options that are associated with brand names, choice overload disappears among adolescents. Conversely, when no brands are associated to the choice options, adolescents report choice overload, that is a greater dissatisfaction, difficulties, and regret with larger (versus…
Do too many choices have negative consequences? An empirical review
2013
Various experiments demonstrated that having too much choice has negative consequences on the motivation to choose and on the satisfaction with the chosen option. However, the literature reports conflicting results showing that choosing from large assortments has advantages. This paper reviews the main empirical results in favor and against the negative effect of too much choice and identifies possible directions for further research. Copyright © 2013 by Società editrice il Mulino.
Time flies when you maximize - Maximizers and satisficers perceive time differently when making decisions
2013
Three experiments assessed whether maximizing and satisficing decision-making types were associated with differences in perception of time, as a consequence of their different cognitive workloads. Findings showed that maximizers and satisficers perceived time differently during decision-making, but not during other tasks. In particular, compared to satisficers, maximizers tended to underestimate time while choosing, independently of the number of options and the specific task requirements. Satisficers instead tended to underestimate time only when the number of options or the task requirements were more challenging. Our findings suggest that the perception of time may serve as a measure of …
The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter
2009
Two studies examine the effect of the complexity of the choice environment on the perceived duration of the time spent choosing. The experiments demonstrate that the estimation of the time spent making a decision is affected by the number of options available in the choice set. In Experiment 1, participants having to choose 1 of 24 mobile phones tended to underestimate the time spent whereas participants confronted with the choice of 6 mobile phones tended to overestimate the actual time spent. Experiment 2 corroborates this finding, in the presence of varying degrees of attribute correlation. We conclude with theoretical and practical implications for marketers. © 2009 Wiley Periodicals, I…
The Role of the Brand on Choice Overload
2019
Current research on choice overload has been mainly conducted with choice options not associated with specific brands. This study investigates whether the presence of brand names in the choice set affects the occurrence of choice overload. Across four studies, we find that when choosing among an overabundance of alternatives, participants express more positive feelings (i.e., higher satisfaction/confidence, lower regret and difficulty) when all the options of the choice set are associated with familiar brands, rather than unfamiliar brands or no brand at all. We also find that choice overload only appears in the absence of brand names, but disappears when all options contain brand names—eit…
Cognitive and Affective Consequences of Information and Choice Overload
2021
When interviewed in 1992 in Pittsburgh, Pennsylvania, the Nobel laureate Herbert Simon described a paradox at the heart of living in an economy that made every effort to design and produce ever more “choice alternatives” but that simultaneously allocated very little energy to encouraging people to devote the attention and time actually required to choose. He gave the example of a decision to buy a new house, commenting: “Before you even start the choice process, somebody has presented you with this, and this, and this house” (UBS, 1992). The overabundance of alternatives was lamented by Simon in 1992, when computing power was slower. It is all the more alarming in the modern and constantly …
L'effetto del sovraccarico di scelta: un'indagine su bambini, adolescenti, adulti e anziani
2021
L’effetto del sovraccarico di scelta è stato finora studiato prevalentemente su adulti. L’unico studio condotto su fasce di età diverse dagli adulti ha fornito una prima dimostrazione del fatto che le conseguenze negative dell’avere troppa scelta non si estendono in egual misura a bambini, adolescenti, adulti e anziani. Il presente lavoro si propone di indagare ulteriormente le conseguenze negative dell’avere troppa scelta su bambini, adolescenti e anziani. I dati suggeriscono che mentre gli adolescenti sono influenzati dal fenomeno in modo simile agli adulti, i bambini e gli anziani sembrano invece esserne immuni. Sono discusse le implicazioni teoriche e pratiche dei risultati e sono forni…